Nike Swim: design and development
This project was in collaboration with Aurelia Joyner and Hannah Norum.
Nike Swim: design and development
2016 Nike Swim Design Brief: A day in the Life of a Nike Swim Athlete
For this project, my group was given a design brief by Nike Swim for a line that was focused on "a day in the life of a Nike Swim athlete". These were the design aspects to focus on:
1. Who is the consumer?
2. What water sport activity are they doing?
3. What is the story for the collection and how are you going to show the story within the styles, graphics, and color palate?
4. What does the consumer need and why? Before, during and after activity, i.e—dry land training, in the water performance and recovery?
5. How can Nike Swim products help them?
To start our project we began with reading about the history of diving, doing video research and contacting a few members of the OSU women's swim team to give us more direct insight. We asked them:
1. What type of activities do you do to train for an event and what type of clothing do you need for these activities?
2. Do you have team suits and after event clothing? What do you like and dislike about them?
3. What do you look for in items to be worn with your suit before/during/after your practice or event?
4. What brand of swimsuit do you have, and which brand do you like the most?
5. What do you like the best about your favorite suit? Is there anything you would change?
6. What is your biggest fit difficulty when it comes to finding a suit?
The Presentation: Nike Swim before, during, and after
In June of 2016 we presented our line to Jantzen Nike Swim at their head quarters. This was our presentation.
In the 1800's, diving evolved from the combination of competitive "plunging" and gymnastics. There are two types of diving, spring board, 1m and 3m, or platform, 5m, 7.5m, and 10m.
Diving is judged on approach (forwards, backwards, handstand etc.), physical dive (straight, pike, tuck, etc.), and smooth entry.
For the project we focused on a high school age range from southern California, specifically a senior getting ready to go to University of Georgia or Stanford, two top schools for diving. Our athlete is intelligent, cares about the community and is dedicated to her sport. She is style and performance conscious in her choices for swimwear and how she presents herself outwardly to the world.
For our design inspiration we knew we wanted to build off of our consumer's need for a style and performance focused swim line. We looked at current trends in fashion swimwear, focusing in on structure and color blocking with feminine accents. For our other garments we found mesh paneling, full shorts, and structured jackets to be very popular. For our print inspiration we were inspired by the fashion swimwear focus on crochet and the unique structures that it can make along with crazy lace agate bold lines and colors.
Drawing on our athlete’s focus, we chose the school colors of Stanford and University of Georgia as our inspiration colors along with brilliant reds from the agate.
As we were working towards our final design ideas, we fell in love with a swimsuit design that had a shell like color block across the chest. But after we began looking into its construction we found the multiple seams across the chest may be too restricting and abrasive. This helped us move our pattern concept toward the shell pattern. After we created the shell we took that image and repeated and rotated it into a flower pattern. For a more in depth development of both patterns visit my project Pattern Development.
The Final Looks: before, during, and after
Our color ways pull from the two patterns developed for this line to give a strong, feminine, look. The garments we created are athletic focused but also are highly fashionable and could be worn casually.